The Imagination Factory

Site Launch: Great Deals Magazine

March 28th, 2013 by Ted Bailey

IFIblog_GDMOne of the downsides of direct mail is the cost per home to deliver it. Great Deals Magazine helps to mitigate that cost by offering co-op direct mail where all the advertisers share in the overall cost of the production and delivery. That said, Great Deals delivers to over 340,000 homes in Grand Rapids, Kalamazoo and Battle Creek and that translates into a substantial postage bill.

So when the post office started offering incentives to utilize QR tags (those funny square barcodes) that drove the recipient to a mobile friendly website, Great Deals decided it was time revamp their site.

Working with the owner, the Imagination Factory re-designed the older static site into a more search and mobile friendly CMS (content managed) site. Each of the USPS promotion rules are quite specific, so we also needed to create a site structure and several QR tags to perform everything from a simple click to call to more involved mobile ecommerce functions.

Visit Great Deals



The Imagination Factory • 15 Ionia Ave. SW, Suite 220 • Grand Rapids, MI 49503 • phone: 616.356.CLIK (2545) • fax: 616.356.2546 • email: Contact Us Online

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