Long-time client, CTMAX, has developed a split personality! Since we put up their original site in 1996, we’ve revamped their we presence several times, the last was in 2009/2010… BEFORE the onslaught of the mobile devices that have found their way into our pockets and purses.
Since Connecticut Maxillofacial Surgeons (aka CTMAX) started their practice (you’d think they wouldn’t still be ‘practicing’), they have continually improved and expanded their services and geographical reach. A few years back they launched a separate learning center to provide a place of continuing education for colleagues. Earlier this year, CTMAX, began to apply their expansive knowledge of facial aesthetics in the areas of non-surgical facial aesthetic enhancement… and the Facial Aesthetic Center for Enhancement (CTMAX FACE) was launched.
The problem was the primary practice was that of oral surgery and caters to a bit more toward the referring doctor and their patients; the learning center is really aimed at area doctors interested in increasing their industry knowledge; and FACE is more consumer-related.
The solution was NOT to try to make one site do it all, but to actually split the former site into three inter-related but separate sites… And, of course, make them mobile responsive and search optimized.