The Imagination Factory

Branding: Banners Aren’t Just for Web Ads

May 16th, 2014 by Ted Bailey

AMMOAM_banners_smContrary to popular current belief, banners aren’t just for advertising on other websites or for the top of facebook, twitter, or other social media sites. Banners have their place in the real world as well. You’ll find them in tradeshow booths, hanging from buildings or in their lobby, gymnasium walls, outer fences at ball games, dasher boards at hockey arenas, stuck in the grass along the street and competition finish lines.

Banners come in all sizes, orientations and materials. You’ll find them made out of silkscreened fabric as well as printed or cut out of vinyl. Over the years we’ve produced tall ones, short ones, fat ones, skinny ones, fabric ones, vinyl ones, three-sided ones, even lenticular ones (curious what that is, ask us!). They’re not only an art form, there’s a science to their design – for example…

Question: On a vertical banner should the type read from top down or bottom up?

Answer: It can depend on where and how it’ll be used as well as the material is made of. But then, that’s why you’d hire us to design one for you.

Here are just two recent ones designed for Athletic Mentors & Team OAM Now.



The Imagination Factory • 15 Ionia Ave. SW, Suite 220 • Grand Rapids, MI 49503 • phone: 616.356.CLIK (2545) • fax: 616.356.2546 • email: Contact Us Online

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