The Imagination Factory

Spring Cleaning & The Shoemaker’s Barefoot Child

April 25th, 2012 by Keldrick Brown

In the world of design and development, a small, agile team can often be an easily undervalued asset. A small, close-knit group can offer the ability to quickly respond to change in a way that large organizations lurch and fumble through, without unnecessary distortion added by chains of sales people, project managers, design leads, and so on.

I find that it keeps the daily routine interesting. While I get to wear a lot of hats (wireframing and planning, design, client tech support, ux design, front end development, client tech support, content tailoring, did I mention tech support already?),  I also get the benefit of working with other talented professionals who both accent my own strengths and cover my weak points, without the overhead of a massive business behemoth to weigh down the process, or the uncertainty of freelancers and outsourcing. This allows us to provide a great set of services without having to bludgeon our clientele with large-agency sized bills. Clearly it has worked well, as we have been at it for quite some time now.

It was all sunshine and rainbows until we realized that we had all been so busy making great sites for our clients that our own site was running around barefoot… and for significantly longer than any of us would like to publicly admit.

As such, we have dedicated ourselves to actually giving this site a facelift. Preferably before the Mayan calendar runs out…

Let’s see where this goes.

 


SSL… PGP… M.O.U.S.E

May 4th, 2008 by Ted Bailey

C’mon fellow mouseketeers… we, like dear Annette and Cubby of years gone by, are no longer virgins (well, web virgins anyway)! Grab that Chastity belt! Katie, bar the door! Lock up your sons and daughters. Raise the drawbridge! Fill the moat! Stock it w/ pirhana if necessary! Its time we talk about data protection! (eeek!). Where does that data go? Where is it stored? How does it get there? Who’s doing what with it?

Data Protection? Yup! It’s one of the major stumbling blocks to e-commerce. If, as a visitor, you don’t feel that your information is safe and/or secure, then you won’t use the web (and provide your credit card) to buy “stuff”… our “stuff” (or our clients’ “stuff”)! Many of us think that (as illustrated by the young lady to the left) if the server is secure… if it has a good firewall, then the data stored there is safe. And while no system is 100% “secure”, this is generally a valid thought process. However, many companies doing e-commerce are NOT doing it on their own servers but are hosting their sites on third-party servers (like IFI). This is especially true of small to medium sized companies on the net. While many hosts (like IFI) do maintain a high level of server security for their clients, much of the e-commerce data is NOT actually stored on the host server! It arrives at the website from your browser, is manipulated in some fashion by the clients’ application and then is RE-transmitted to the client in a form more compatible to their process. Read the rest of this entry »


The Impact of the Web

May 4th, 2008 by Ted Bailey

It Really IS a Small World…

No, we’re not selling Disney soundtracks now. But, an interesting thing happened to us recently that we wanted to share with you. It illustrates very well how the Web CAN and IS changing how we ALL do business.

On a Tuesday nite recently, we received an email that, at first glance appeared to be junk email. Upon closer inspection, we realized that the email’s author was requesting pricing on custom T-shirts… NOT attempting to sell us shirts. The emailer wanted “something with a print and some words on it”, but provided sparce additional detail. Unfortunately, her ‘reply to’ email address (the one that you originally put in your preferences of your email program) was inaccurate, so it took a little effort that nite to determine the correct one and reply. She was happy that we did as no one else she had contacted had replied. Read the rest of this entry »



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