The Imagination Factory

Branding: Revolux

December 22nd, 2015 by Ted Bailey

IFIblog_RVLX_smParent company, Facilities Resource Group, came to the Imagination Factory in 2014 to design a new site and later tradeshow collateral for one of their business units, Lux-Evo, a Michigan-based LED Lighting company that routinely delivers energy savings on projects of any scale across the U.S.

As a result of their expansion plans, they had merged with another similar firm in Texas, Etex. The result was a new business entity called ‘Revolux’. Over the years, Etex had acquired numerous domain names at several registrars which were pointing to an existing web presence hosted at HubSpot. However, with an announcement imminent this site needed to be quickly but substantially tweaked to reflect the new brand (logo, locations, services) along with pages for (and navigation to) specific services relocated to the other business unit sites and get the domains all cleaned up.

Team IFI was able to go in and seamlessly help behind the scenes with this client’s public-facing online presence and their re-branding efforts. Who do you know that needs a design team that’s more than just a design team?

Visit Revolux


Site Launch: One Breath For All

November 20th, 2015 by Ted Bailey

IFIblog_1B4A_smThe owners of the private practice, One Breath For All, since 2009 were now ready to expand their marketing efforts and wanted an online method to promote their energy work as well as allow people to register for their spiritual workshops, classes and retreats.

Because they also work with businesses to organize company events and retreats, they began asking their clients about their websites. More than several referred them to the team at Imagination Factory.

We were able to put them into a mobile-responsive, content managed structure (CMS) with an ecommerce component allowing them to ‘sell’ reservations from the site to their events, workshops and retreats. Their events not only are found in their site, but are also automagically published to a third-party event system giving their events even more exposure.

Visit them at One Breath For All


Site Launch: Wheeler Business Machines

October 30th, 2015 by Ted Bailey

IFIblog_WBM_smFollowing Google’s ‘mobilegeddon’ updates, Wheeler Business Machines, began noticing a fall-off of site traffic and phone calls, despite their continuous SEO efforts.

The site was large, with a lot of good product content, but it was also quite old – predating tablets and smartphones, so it was still an HTML-based site, not mobile responsive with no real ecommerce function.

The Imagination factory re-designed the site into a CMS-based structure and gave them a much easier e-commerce setup which was not only mobile responsive, but easier to search optimize AND manage the site content. Client is much more productive at managing the site, the site is regaining its search ‘juice’, calls AND orders are flowing at a higher rate.

Visit Wheeler Business Machines


Site Launch: DBM Strength Training

October 25th, 2015 by Ted Bailey

IFIblog_DBM_smStrength Trainer, Debbie Martilotta, was looking to separate herself from the pack of exercise clubs out there.

She came to the Imagination Factory to help her build her online identity and tell her story online. As with all our site designs, her site is desktop, tablet and mobile responsive.

Learn more at DBM Strength Training


Site Launch: Kentwood Office Chicago

September 18th, 2015 by Ted Bailey

IFIblog_KOFC_smLooking to further distinguish themselves in Chicago’s very competitive market, existing client Kentwood Office Furniture, asked the Imagination Factory to spawn a similar, but different, site for the Chicago market.

It needed to continue the main Kentwood branding, but needed to establish its own unique presence in both that geographic market but in search as well.

And because it was splintering off the main site, it needed to do as little as possible to mess with the existing search positioning garnered over the years. With new great design and judcious use of 301 redirects, we were able to do just that.

Learn more at Kentwood Office Chicago


Site Launch: CTMAX ERASE

August 16th, 2015 by Ted Bailey

IFIblog_CTMXERASE_smLong-time client (since 1996) in Connecticut, CTMAX, branched out their services a few years ago to include non-invasive facial aesthetic enhancement/refinement.

Recently, they purchased a new and very advanced, pico-second laser as well as state-of-the-art skin cooling system for their practice. This pico laser/cryo cooler combination is very good at reducing fine lines, treating acne scars and removing blemishes and age spots. Its also extremely good at removing tattoos, even those with difficult colours, more quickly and less painfully than other methods generally in use.

For them it meant the need to announce the capability as there are only three of these lasers in Connecticut and embrace a market not typical from them. For us, this meant another logo and another sister website as a method to further brand and distinguish their services in the area.

Learn more about this technology and how they use it to erase the past at CTMAX erase


Site Launch: Bamboo Studio

June 29th, 2015 by Ted Bailey

IFIblog_BBS_smBamboo Studio is a fusion of paint party and asian cafe, bringing you the fun of learning to paint while sipping on Grand Rapids’ best bubble tea.

Cafe Boba came to the Imagination Factory to help them put together a site to 1) help explain the concept and 2) allow people to sign up online for paint parties, classes, and asian fusion meal/paint packages.

So we fused a gallery, a visual event calendar, and online ecommerce together to meet their needs – then made the whole thing mobile responsive.

Come visit the NEW Bamboo Studio and schedule your next paint party.


Site Launch: ITC-RV & ITC-Marine

May 1st, 2015 by Ted Bailey

IFIblog_ITCMAR_smITC Incorporated is a dynamic, evolving company that has grown its LED capabilities with collections of lighting products for several industries including Marine, Cruise, RV, Healthcare, Retail, and Commercial Interiors.

This manufacturer came to the Imagination Factory seeking a web solution for its multiple companies. We designed a cohesive design for each manufacturing division and a plan to develop the content and launch multiple sites over several months.

With sites for the parent company, elio® and cruise® having launched late 2014 and early 2015, the fourth and fifth to launch were for the recreational vehicle (RV) division and the marine division.

IFIblog_ITCRV_smThese sites provide more information on each brand’s product line, offer specs as well as access to various online etail channels from where they may be purchased. All five are now tied together in the back by a common administrative structure making it easier to manage multiple sites.

Come visit the NEW ITC-RV and the ITC-Marine sites.



The Imagination Factory • 15 Ionia Ave. SW, Suite 220 • Grand Rapids, MI 49503 • phone: 616.356.CLIK (2545) • fax: 616.356.2546 • email: Contact Us Online

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