Engineered Heating & Cooling needed to refine their online marketing and expand their online resources without overwhelming their customers with unwanted information. The Imagination Factory helped them build a brand new site serving two distinct markets: commercial builders and residential home owners. Using a single, easy to manage dynamic cms backend, we were able to eliminate redundancy in maintenance and place the right information in front of the right audience, all wrapped up in a pretty nice package – even if we do say so ourselves…