Our Services

The Role of the Designer

(or that voodoo that we do so well)

What is the role of the designer in a constantly evolving environment?

In many respects, it is to be a visionary and to determine the right medium for your message. It is up to our designers to work with you to synthesize your information into something new; something that didn’t exist before.

Partnering with you, our client, we utilize our design and marketing skills to put your message together properly in the correct medium(s) in a way that is economically feasible and meets/exceeds your strategy. Design isn’t just about how something looks anymore…

If you’d like to review our standard design contract, you’ll find it here.

The Imagination Factory • 15 Ionia Ave. SW, Suite 220 • Grand Rapids, MI 49503 • phone: 616.356.CLIK (2545) • fax: 616.356.2546 • email: Contact Us Online

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