The Imagination Factory

Web Design Strategy

Think a minute about the distinction between website ‘design’ and website ‘development’ by asking this question: would you hire a decorator or an architect to design your entire house?

“No way – I’d hire an architect!” is the likely answer. Why?

Today, successful strategies for website development mean that website owners need to consider that a business website’s structure is best developed by an “architect” rather than a cosmetic designer. Sure the house needs to look good, but it also needs to be built on a good solid foundation and it must cater to the needs of those living in and/or visiting it.

Ensuring that your website is an effective moneymaker in your business model requires development first, and design second.

Do you have a ‘marketing direction’ or a ‘strategy’? What is the difference between a direction and a strategy?

  • ‘We are going to head west,’ is a direction.
  • ‘We will drive seven hours each day and reach our destination on Thursday,’ is a strategy.

A strategy is a plan to achieve a specific result. To take the first steps toward a Profitable Design Strategy, you need a marketing & design ‘partner’… a marketing ‘architect’. Professionals that are committed and integral to your marketing success; interested in assisting you to achieve a positive ROI (return on investment) and Customer Loyalty.

The professionals at the Imagination Factory ARE such architects. Our purpose is to help you achieve your goal, not “just” look pretty.



The Imagination Factory • 15 Ionia Ave. SW, Suite 220 • Grand Rapids, MI 49503 • phone: 616.356.CLIK (2545) • fax: 616.356.2546 • email: Contact Us Online

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