The Imagination Factory

The Design Equation

Getting from Here to There requires more than the letter “T”

Unless, of course, the “T” is part of The Imagination Factory.

Our clients start with a need, goal or objective, often initially stated as simply as to promote (themselves or their product or service), inform/educate (their clients or employees) or entertain (their audience) and sometimes “D” all of the above.

Our task as design partner is to develop a finished visual marketing vehicle to assist you realize their goal.

This begins with an idea or concept at the top, a strategy or structure at the bottom and various design aesthetics and production methods in the middle.

Designer Equation

Ideally, our work is finished when nothing more can be added to enhance or clarify your message; anything that is removed reduces its effectiveness; and you have the tools and data necessary to measure success.

The Imagination Factory • 15 Ionia Ave. SW, Suite 220 • Grand Rapids, MI 49503 • phone: 616.356.CLIK (2545) • fax: 616.356.2546 • email: Contact Us Online

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