All facets of your online footprint, from your website to social media, should tell viewers a consistent story about your business. Creating a strong online brand allows visitors to remember your business even if they don’t need your product or service at first. Your online branding message needs to be consistent, personable and memorable. The first step is to understand where you are in the cyber landscape. The Imagination Factory offers two types of analysis.
Competitive Market Analysis:
- A review to compare/contrast with up to 3 online competitors
- A review of primary keywords used by competitors w/ ranking
If you want even more online consulting on your marketing & content strategy, we suggest a full SWOT Analysis.
Competitive SWOT Analysis: to determine the
- Strengths,
- Weaknesses,
- Opportunities and
- Threats
to your business online along with proven recommendations tailored to your business. When thinking about your web presence, consider the following…
In short, we will assist you to build a content strategy, which enables you to:
- Expand your visibility into areas currently considered business threats.
- Understand the dogfight between you and your competitor(s), as well as how to gain the upper hand in this battle.
- Expand your visibility through a focus on where your audience is being underserved.
