The Imagination Factory

Privacy Policy

This page states the Privacy Policy under which you, the Web Site visitor (“You” or “Your” or “Yourself”) may use or correspond with this Web site (“Our Site”), which is owned by the Imagination Factoy, Inc. (“We” or “Us” or “Our”).

We respect Your privacy interests and operate this site by these principles. We have taken reasonable steps to protect the integrity and confidentiality of personally identifiable information that You may provide.

Voluntary Submission of Information

You may use the IFI Web site without disclosing personally identifiable information, and We will not obtain such information about You unless You choose to submit it to us. Any information You submit will be used internally only; however, submission of information authorizes such internal use by Us and Our employees. In particular, please note that submission of an e-mail authorizes Us to contact You via e-mail.


Please note that We may use “cookies,” which are small files stored on Your computer’s hard drive that are used to track certain information. These cookies enable Us to track and target the interests of Our users to enhance their experience on Our site. For example, cookies usually allow Your browser to remember which pages You have visited and help Us to know how much traffic Our pages receive. This process does not reveal any personal information about the person viewing the page (such as a username or password) unless the person has previously given such information. If You find cookies objectionable, please consult Your browser?s documentation for information on how to block or erase cookies.

Log Files

In addition, Our Web server collects and saves the default information customarily logged by World Wide Web server software. Our logs contain the following information for each request: date, time, originating IP address and domain name, object requested, and completion status of the request. We use these logs to help improve Our service by evaluating the level of demand for Our site and detecting any errors on the site that might occur. These logs may be kept for an indefinite length of time and used at any time and in any way necessary to prevent security breaches and protect the integrity of the data on Our servers.

Use of Collected Information

Any information We gather, whether submitted voluntarily or collected automatically, will be used for Our internal purposes only. Billing information is collected through a secure server and is not shared with other organizations other than the credit card issuing entity. Your credit card number is not retained once Your transaction has been authorized and processed. It is Our policy not to disclose or to sell any user information to third parties. Newsletter Subscribers may opt out of including their contact information for such mailing lists. We retain the right to disclose collected information if required to do so by law or if acting on a good faith belief that such disclosure is necessary to protect Our rights or property or to respond to an emergency situation.

Review, Update, and Deletion of Collected Information

If You are concerned about the information You have provided to Us or would like to review, update, or delete this information, please e-mail Us at We will make reasonable efforts to comply with Your requests.


Please see Our Terms and Conditions page.


This site takes reasonable precautions to protect Our users’ information. Please note, however, that electronic transmissions via the Internet are not necessarily secure from interception, and We do not guarantee the security or confidentiality of transmissions. We reserve the right to update or otherwise alter Our security practices if and when it seems appropriate to do so.

Notification of Changes

If We decide to change Our approach to privacy, We will post those changes to this Privacy Policy so that users are always aware of what information We collect, how We use it, and under what circumstances We disclose it. Changes to the Privacy Policy will be dated, and will be effective from the date specified forward. As with Our Terms and Conditions, You should check Our Privacy Policy each time You visit Our site to identify and understand any changes made since Your previous visit.

Your ease in using our site (shopping or navigating), security and privacy are important to us. We utilize one of three (3) or all methods of securing your information. FIRST, our online shopping/payment system is behind a SECURE FIREWALL (128-bit SSL certificate) to ensure that the information you provide while online is private. SECOND, when you submit your order, we PGP ENCRYPT (1024-bit DSS) it on-the-fly to render the information UNREADABLE without the appropriate DECRYPTION key OR ALTERNATIVELY you may be taken to a SECURE PayPal page within which to submit your information securely.

Other NON-SECURE forms may be deployed throughout the site for the purpose of 1) autoresponding to a user request for additional information or 2) obtaining sufficient information in order to gather and respond to visitor feedback.

ALL your information is kept strictly private and confidential. We do NOT share, rent, trade or sell your information with any third party except as necessary to process payment. We may capture implicit information from users who visit our Web site for aggregate statistical analysis and site customization. Implicit information is data that we can gather about the user without asking them. Importantly, aggregate statistical analysis means that we review trends based on information as a whole, but do not do so in an effort to identify the individual identity of the visitor to its site.

Other information such as IP addresses may be logged to track a user’s session. An IP address is the unique numerical identity of your computer. When we “log” an IP address, it means that our Web site associates a visit or series of visits to that unique numerical identity. This assists us (and ultimately you) in the event of credit card fraud, should someone be attempting to use your card without your knowledge.

Our shopping cart employs various javascripts to validate information and/or write a ‘cookie’ to your computer. This cookie contains only the information about what you are ordering and is used only to allow you to change the contents of the cart OR to checkout. However, if your browser is set to NOT allow javascripts OR cookies OR you are BEHIND an office firewall of your own, you may experience difficulty in ordering online with us.

We also may use cookies in order to assist in aggregate statistical analysis and sometimes provide site customization based on anonymous session tracking. In other words, we may use cookies to determine trends for users as a whole, but not as means to learn about your individual identity. Cookies, by themselves, cannot be used to determine the actual identity of users. On their own, they can be used to identify a computer, but not who is using that computer.

If you are unable to order online, use our online forms OR have special needs and/or questions with our policies, please feel free to contact us directly:

    • the Imagination Factory
      648 Monroe NW, Suite 118
      Grand Rapids, MI 49503 USA
    • by phone at 1.616.356.CLIK (2545) or
    • fax 616.356.2546 or
    • via email: email:

Thank You.

The Imagination Factory • 15 Ionia Ave. SW, Suite 220 • Grand Rapids, MI 49503 • phone: 616.356.CLIK (2545) • fax: 616.356.2546 • email: Contact Us Online

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