Every so often we will receive a call or email from a client asking about text links they’ve found around one or more words that appear in a page or post within their site. While we do often place cross-links on one page to related content on another page, these offending links appear to be adverts and/or go to other sites, sometimes bad sites.

The most common first thought is that something bad has happened to the site. However, when we investigate, we are unable to duplicate the issue – we do not see the offending link in our browsers or in the actual code.

So, what’s up with that? Why is the client seeing it, but we are not? Is the client or the person that reported it, wrong or just plain nuts?
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