The Imagination Factory

Tradeshows: Brides and Tattoos

September 30th, 2016 by Ted Bailey

Print DesignOne of our clients, CTMAX, has been expanding their practice to include non-invasive cosmetics. After much research, CTMAX acquired a highly specific (pico-second) laser for reducing blemishes, scars and spots in a shorter time with less pain. They also discovered that the same device excelled at also removing tattoos with the same benefits.

As a result, they have found themselves taking booth space at bridal shows and tattoo conventions such as Tommy’s with the need for various tradeshow and promotional item materials.

Naturally they called on their long-time designer, IFI (since ’95). We rose to the challenge by designing/producing these large scale posters and banners for their shows along with promotional items including engraved bottle openers, can koozies, etc.


Marketing: Keeping the USPS Busy

June 20th, 2016 by Ted Bailey

IFIblog_FMB_PCsAnother of our long-time web clients in a different part of the country, has over the years, been very successful with an old school method of marketing. Florida has different plumbing and backflow requirements than many of the other US States. Many of the properties that they service have owners that reside in other states.

While email marketing might be quicker, they’re more easily missed and are harder to pin to your cork board or refrigerator than a 4-color printed postcard. We designed these four postcards, one for each primary service Flamingo Plumbing and Backflow offers – general plumbing, drain & sewer cleaning, grease trap cleaning & lift station / backflow service.

Approximately each quarter, we have up to 40,000 postcards printed, address-merged, pre-sorted and drop shipped to our client for sending out.


Branding: Athletic Mentors

May 11th, 2016 by Ted Bailey

AMM_SIGNAs you may have noticed, many of these blogs are a mix of new client projects and those from long-time clients that trust us with numerous opportunities to assist them with their continuing marketing needs as they grow.

One such client is Athletic Mentors, for whom we’ve designed & developed their brand logo, several concurrent mobile responsive & ecommerce websites as well as many tradeshow collateral pieces, event banners, sales brochures & flyers, and stationery and business cards.

In addition to banners, posters and tent cards, we recently designed this backlit sign for their new coaching facility. The fabrication, municipal permits and zoning issues and installation were all handled by our good friends at Sign-a-rama which allowed us to provide a total solution to the client alleviating many of the headaches associated in getting this accomplished.


Branding: Premier Exteriors

December 14th, 2015 by Ted Bailey

Premier_BrochureEarlier this year the team at the Imagination Factory had designed and launched a mobile-responsive site for Premier Roofing and Exteriors. It was now time for this family-owned West Michigan roofing company to get a revamped brochure for use at tradeshows and as handouts that tied into their online marketing efforts.

Because the Imagination Factory spends a lot of time with its clients learning about their business, their unique selling points and amassing image assets to tell their story online, it allows us to be very productive in developing and re-purposing that information into other forms of media like the four-page printed piece to the left.

The Imagination Factory has been developing printed marketing materials for its clients since 1985. Give us a call if you need something similar.


Branding: American International Foods

December 8th, 2014 by Ted Bailey

AIFI_folderAmerican International Foods are leaders in the food ingredient supply chain who leverage their deep relationships with hundreds of food ingredient producers around the world to provide food and beverage manufacturers the highest quality materials at the best possible prices.

Following their move into a new location and in advance of a web site re-vamp, it was also time to freshen up their collateral materials, so AIFI came back to the Imagination Factory for a re-design. Check back soon to check out their new site.


Branding: Micro Visions

November 16th, 2014 by Ted Bailey

MVI_tri-fold2Many clients initially contact us to design their web presence, as did Micro Visions, an IT service business in Grand Rapids, MI. However, they often find other projects for us to do. Following the design and launch of their new web site and in preparation of their physical move to new digs, Micro Visions asked us to design and produce their new business cards and self-mailer services brochure.


Branding: Ridge Quest

September 20th, 2014 by Ted Bailey

RQI_logos2After a successful launch of their new website, the folks over at Ridge Quest, well known Michigan crop consultants, came back to us for the design of the logos for their two new products – Deploy™ & Tangler™ CM.

Ridge Quest continues to gain worldwide recognition in the field. They provide comprehensive solutions in crop production, pest management, fertility, product development and agricultural engineering.


Branding: Lux-Evo – A Cut Above

September 12th, 2014 by Ted Bailey

LUX-CUTSHTAlthough many clients initially contact us to design their web presence, they often find other projects for us to do. Such is the case with Lux-Evo, a LED manufacturer in Holland, MI. Following the design and launch of their new web site, they asked us to design and produce product specification sheets, often call cut sheets.

Cut sheets are generally a bit more technical in nature and will often include not just product photos but technical illustrations as well as detailed product data for architects, engineers, contractors developing or re-designing projects that might use these products.



The Imagination Factory • 15 Ionia Ave. SW, Suite 220 • Grand Rapids, MI 49503 • phone: 616.356.CLIK (2545) • fax: 616.356.2546 • email: Contact Us Online

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