Promotional Items Marketing Firm, Marketing Tools Inc. (MTI), was looking for a way to separate themselves from pack of traditional ad specialties firms out there. After some research, they selected the Imagination Factory as best to help them do that.
Not wanting to lose sight of the vast array of promotional items available through them, they did want to focus on an audience seeking expertise in award and incentive programs as well as branded promotions, executive gifts, awards and product launch campaigns.
So the concept of using a executive’s desk motif was chosen to visually reinforce the idea that MTI services are available to assist the busy executive, marketing directors and business owners in developing and fulfilling their programs.
