Who can tell me how much for SEO?

The conversation that follows this question often begins to sound like the Abbott and Costello “Who’s on First?” baseball routine.

The problem arises because many site owners think of SEO (search engine optimization) as a turn-key solution that you simply plug and play into your site. After all, SEO increases your SEV in SERP, so you want to have one/it/them… but, like everyone, you want to save money on it.
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