The Imagination Factory

Site Re-vamp: Borgman Ford

July 25th, 2015 by Ted Bailey

IFIblog_BORG_C_smIn addition to their main new/used auto, truck and commercial vehicle site, Borgman has numerous mini-sites which we maintain on their behalf. Each mini-site focuses on a specific model or group of models, so given the numbers of Fords and Mazdas out there, you can begin to get an idea of just how numerous we’re talking.

Although designed some time ago to be mobile friendly, by your friendly neighborhood web-slingers at the Imagination Factory, changes at the various search engines dictated that we revamp ALL the sites to be even more mobile responsive.

Fortunately, when we originally designed the original structure, we had done so using a multi-site concept which deploys a single CMS engine as the back-side foundation and then allowed us to spawn each mini-site as a child of the master. This allows us to use a common master design and codeset, then easily tweak each child to be unique sites on their own even w/ their own domain name. It also reduces re-design, maintenance and update time considerably.

There are so many mini-sites, we couldn’t begin to list them all, but head over to Borgman Ford Commercial Vehicles Used Cars Grand Rapids or Grand Rapids Ford Escape and you’ll get the idea.


How Much for SEO?

June 7th, 2012 by Ted Bailey

Who can tell me how much for SEO?

The conversation that follows this question often begins to sound like the Abbott and Costello “Who’s on First?” baseball routine.

The problem arises because many site owners think of SEO (search engine optimization) as a turn-key solution that you simply plug and play into your site. After all, SEO increases your SEV in SERP, so you want to have one/it/them… but, like everyone, you want to save money on it.
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