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The Imagination Factory > News & Articles > promotional items

Tradeshows: Brides and Tattoos

September 30th, 2016 by Ted Bailey

Print Design One of our clients, CTMAX, has been expanding their practice to include non-invasive cosmetics. After much research, CTMAX acquired a highly specific (pico-second) laser for reducing blemishes, scars and spots in a shorter time with less pain. They also discovered that the same device excelled at also removing tattoos with the same benefits.

As a result, they have found themselves taking booth space at bridal shows and tattoo conventions such as Tommy’s with the need for various tradeshow and promotional item materials.

Naturally they called on their long-time designer, IFI (since ’95). We rose to the challenge by designing/producing these large scale posters and banners for their shows along with promotional items including engraved bottle openers, can koozies, etc.

Branding: Flags-R-Us

May 31st, 2016 by Ted Bailey

CTMAX first came to IFI back in 1995 and is one of our oldest web clients. Since then they’ve expanded their business, their number of physical locations as well as the number of web sites (they now have four sites for different parts of their operations).

Along the way, we’ve been fortunate enough to have been involved in many of their marketing and branding initiatives from re-designing their logo, to digital advertising, to tradeshow collateral and promotional items.

Once or twice a year, CTMAX organizes some type of referral source appreciation all-day outing, which means invitations via email marketing and some type of promotion. In the past, these have included golf &/or sailing outings. This year, it’ll be a tailgate party at a major football game. And, of course, they’ll needed tailgate flags.

We gave them a couple options, but they couldn’t decide so we did three 3’x5′ two-sided flags, one on white, one on silver and one on black – each one needing slight color tweaking of the logo in order to make them pop.

Tradeshows: Tommy’s Tattoo Convention

September 29th, 2015 by Ted Bailey

CTMAX_Tommys So… how does a maxillofacial surgeon (CTMAX) and a tattoo convention (Tommy’s) cross paths? Well, when the surgeon expands his practice to include non-invasive aesthetic enhancement and buys specialized picosecond laser equipment to address age spots and fine lines, but can also quickly, safely and painlessly remove all colors of tattoos… he finds himself taking a booth at one of the larger tattoo conventions in Connecticut.

Naturally, our client then turned to the Imagination Factory to whip up branding materials including banners, posters, brochures, business cards and unique promotional items including erasers, temporary tattoos, and laser-etched bottle openers.

Working backward from the tradeshow date, the imagination Factory not only designed/prepared all the artwork required, but sourced the items, and ensured their delivery to the client in advance of the show, allowing the client to relax and focus on their business. How can we assist you?

Site Launch: Marketing Tools

December 14th, 2012 by Ted Bailey

IFIblog_MTI Promotional Items Marketing Firm, Marketing Tools Inc. (MTI), was looking for a way to separate themselves from pack of traditional ad specialties firms out there. After some research, they selected the Imagination Factory as best to help them do that.

Not wanting to lose sight of the vast array of promotional items available through them, they did want to focus on an audience seeking expertise in award and incentive programs as well as branded promotions, executive gifts, awards and product launch campaigns.

So the concept of using a executive’s desk motif was chosen to visually reinforce the idea that MTI services are available to assist the busy executive, marketing directors and business owners in developing and fulfilling their programs.

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