The Imagination Factory

News: IFI is on the Move

February 28th, 2014 by Ted Bailey

Ionia StudioWe’re excited to be on the move as of Friday, February 28th to the vibrant, historic Blodgett building downtown!

After 10 years out by the GR airport, another 20 years along the Grand River (last 10 at the Brassworks building), the Imagination Factory is expanding to two locations.

Our client center and NEW business address is 15 Ionia SW, Suite 220; Grand Rapids, MI 40503 and will be dedicated to project meetings and training.

Production will move to our new design studio on Grand River. Our web and mail servers will remain buried in the secure vault (with multiple bandwidth, power, A/C and security measures) where they have been since time immortal.


Of Mice & Multimedia

May 4th, 2008 by Ted Bailey

Bertrand Russell once wrote “The mind is a strange machine which can combine the materials offered to it in the most astonishing ways.” When mice and man (not to be confused with Steinbeck’s “Of Mice and Men”) combine, many buzzwords get bounced around like so many ping-pong balls. Of these, one of the more popular buzzwords today is “multimedia”. Unfortunately, there is still a lot of confusion about precisely what “multimedia” is and why “it” is so exciting and important.

Many of us have had the opportunity, at one time or another, to work with someone who can’t quite seem to explain specifically what they want… but “will know it when they see it!”. Multimedia is similar in that it is difficult to specifically define… but we all seem to “know it when we see it!”.

Contrary to what the buzzword might imply, Multimedia isn’t a single ‘thing’ that may be purchased from the local computer mart shelves. Multimedia is more a computer- supported cooperative environment of business, industry, education, art, entertainment, technology and more. Multimedia offers unparalleled and unprecedented power to enable people to share information and ideas irrespective of their geographical location. Read the rest of this entry »


The Effectiveness of Animation

May 4th, 2008 by Ted Bailey

Often the effectiveness of a video production can be enhanced with animated sequences. Everyone loves animation – probably because most of us grew up with cartoons. But epics like Disney’s “Fantasia” are hardly standard fare. Today, animation is enjoying a renaissance, as evidenced by Groening’s “The Simpsons”, Seven-Up’s “Red Dots”, and even more Disney, Fox, and Buth epics such as “The Little Mermaid”, “Beauty and the Beast”, “Land Before Time”, and “Anastasia” (to name but a few).

Why? Because animation is the perfect medium for the ‘Age of Infotainment’. Graphics, specifically, animation must attract the audience enough to become interested in gaining information, then it must inform immediately. Read the rest of this entry »



The Imagination Factory • 15 Ionia Ave. SW, Suite 220 • Grand Rapids, MI 49503 • phone: 616.356.CLIK (2545) • fax: 616.356.2546 • email: Contact Us Online

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