Change happens for usually one of two reasons: inspiration or desperation.
Clients wanting to have us design that first website are generally inspired, sometimes desperate to finally get online. Re-designing an existing site is often an act of desperation over a failed site or sometimes is inspired by positive changes in the clients’ business.
BTW, we look at a bad website not necessarily as a failure, just an educational experience that might not have turned out so well. Read the rest of this entry »
So you’ve probably heard of the ACA (Affordable Care Act), right? What about Section 1557 regulations and how it could affect your website?
Who knows that the deadline to have the required non-discrimination taglines, statements and notices (in the top 15 languages unique to YOUR state) posted in your office, on your primary marketing materials AND your website was October 16th, 2016? Read the rest of this entry »
Although many of our website solutions are built to serve our clients well for many years, technology continues to march forward providing new options and marketing channels of which to take advantage. At a minimum, we suggest revisiting the site design every five years or less.
Kentwood Office Furniture is the Midwest’s specialist in high quality remanufactured, used, and new office furniture and is well aware of rapidly changing environments. As a result, Kentwood Office and the Imagination Factory takes a look every 2-3 years at the site and how best to leverage the new technology and aesthetics in their site.
As you may have noticed, many of these blogs are a mix of new client projects and those from long-time clients that trust us with numerous opportunities to assist them with their continuing marketing needs as they grow.
One such client is Athletic Mentors, for whom we’ve designed & developed their brand logo, several concurrent mobile responsive & ecommerce websites as well as many tradeshow collateral pieces, event banners, sales brochures & flyers, and stationery and business cards.
In addition to banners, posters and tent cards, we recently designed this backlit sign for their new coaching facility. The fabrication, municipal permits and zoning issues and installation were all handled by our good friends at Sign-a-rama which allowed us to provide a total solution to the client alleviating many of the headaches associated in getting this accomplished.
Trinitas Classical School joins with parents to provide the very best in Christian classical education with an approach to education that is distinctive because it is multi-directional. It looks to the past and the present to prepare students for the future.
Trinitas needed an update web presence that would reflect their rich classical environment and yet take advantage of newer web and user technologies for the future. So they took a lesson from history. They looked back to the early days of the web and discovered the Imagination Factory had been there all along developing websites for clients of all sizes and types.
Trinitas put team IFI to work developing a mobile-responsive, content managed structure (CMS) with private student-specific content including newsletters, homework assignments, and event calendar.
Long-time client (since 1996) in Connecticut, CTMAX, branched out their services a few years ago to include non-invasive facial aesthetic enhancement/refinement.
Recently, they purchased a new and very advanced, pico-second laser as well as state-of-the-art skin cooling system for their practice. This pico laser/cryo cooler combination is very good at reducing fine lines, treating acne scars and removing blemishes and age spots. Its also extremely good at removing tattoos, even those with difficult colours, more quickly and less painfully than other methods generally in use.
For them it meant the need to announce the capability as there are only three of these lasers in Connecticut and embrace a market not typical from them. For us, this meant another logo and another sister website as a method to further brand and distinguish their services in the area.
Learn more about this technology and how they use it to erase the past at CTMAX erase
What could a simple cab ride have to do with having a better website?
Actually a lot! I’m going to share five lessons you can learn in just the ride from any airport to a downtown hotel in any larger metropolitan area.
Now bear in mind that this illustrates only the initial customer interaction with your website. There is even more to consider when thinking about the customer’s different needs during the entire journey with you during their lifecycle which I hope to address in a later post soon.