The Imagination Factory

Determining True Web Development Costs

February 22nd, 2008 by Ted Bailey

Determining True Web Development Costs
or
When is a Bargain not a Bargain?

It has been estimated that over 116 million people now surf the internet. With that large a target audience, more and more businesses are finding it increasingly important to have a web presence. Indications are that while 60% of small to medium in the U.S. are ‘connected’ to the internet (compared to only 15% back in 1995 when we first began designing websites), only 20-25% have a web site or presence. These businesses do one of three things:

  • Attempt to do it themselves (either through internal staff or a niece/nephew),
  • Use local school/college or internet service provider resources, or
  • Turn to design firms such as the Imagination Factory to develop their web site.

Regardless of which they go, the most prevalent questions that get asked are:

  • How much will it cost?
  • How long will it take?

The answer, unfortunately, is that it depends on many variables. Seemingly there appears to be no rosetta stone for pricing. As such, prospective clients attempting to make apple to apple comparisons amongst designers begin by asking hourly rates. Read the rest of this entry »



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