The Imagination Factory

Site Launch: Candida Support

September 26th, 2013 by Ted Bailey

IFIblog_candidaImagine what it would be like to wake up every morning bursting with energy, To have your mind crystal clear, your digestion vital and strong, Your whole being vibrant with health and excited to begin the new day!

The owners of this site were ready for a site facelift; to make the plunge into mobile responsiveness; to enhance the visitor’s experience at the site – so they asked the Imagination Factory to help re-imagine the site. The site is loaded w/ useful information, ecommerce and even a visitor survey.

Visit Candida Support


Site Launch: Great Deals Magazine

March 28th, 2013 by Ted Bailey

IFIblog_GDMOne of the downsides of direct mail is the cost per home to deliver it. Great Deals Magazine helps to mitigate that cost by offering co-op direct mail where all the advertisers share in the overall cost of the production and delivery. That said, Great Deals delivers to over 340,000 homes in Grand Rapids, Kalamazoo and Battle Creek and that translates into a substantial postage bill.

So when the post office started offering incentives to utilize QR tags (those funny square barcodes) that drove the recipient to a mobile friendly website, Great Deals decided it was time revamp their site.

Working with the owner, the Imagination Factory re-designed the older static site into a more search and mobile friendly CMS (content managed) site. Each of the USPS promotion rules are quite specific, so we also needed to create a site structure and several QR tags to perform everything from a simple click to call to more involved mobile ecommerce functions.

Visit Great Deals


Ecommerce: Minor League Baseball

March 5th, 2013 by Ted Bailey

various_ball_logosSo spring has been a bit slow in arriving to the midwest this year, but that hasn’t postponed the minor league ballclubs from their need to prepare for a whole new season of fans.

Sadly, Minor League Baseball Properties has been been flexing its collective muscle and forcing a general homogenization of the web landscape for these uniquely local forms of americana. Fortunately, one area they haven’t been able to take over is the online suite catering ordering menu.

And that’s where the Imagination Factory comes in to bat. We have developed a fairly simple online menu system that accommodates each clubs unique offerings, calculates prices real-time as the fans select items, accounts for their unique tax structures and collects / emails the pertinent order information to the club’s catering team.



The Imagination Factory • 15 Ionia Ave. SW, Suite 220 • Grand Rapids, MI 49503 • phone: 616.356.CLIK (2545) • fax: 616.356.2546 • email: Contact Us Online

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