The Imagination Factory

Marketing: Keeping the USPS Busy

June 20th, 2016 by Ted Bailey

IFIblog_FMB_PCsAnother of our long-time web clients in a different part of the country, has over the years, been very successful with an old school method of marketing. Florida has different plumbing and backflow requirements than many of the other US States. Many of the properties that they service have owners that reside in other states.

While email marketing might be quicker, they’re more easily missed and are harder to pin to your cork board or refrigerator than a 4-color printed postcard. We designed these four postcards, one for each primary service Flamingo Plumbing and Backflow offers – general plumbing, drain & sewer cleaning, grease trap cleaning & lift station / backflow service.

Approximately each quarter, we have up to 40,000 postcards printed, address-merged, pre-sorted and drop shipped to our client for sending out.


Branding: Athletic Mentors

May 11th, 2016 by Ted Bailey

AMM_SIGNAs you may have noticed, many of these blogs are a mix of new client projects and those from long-time clients that trust us with numerous opportunities to assist them with their continuing marketing needs as they grow.

One such client is Athletic Mentors, for whom we’ve designed & developed their brand logo, several concurrent mobile responsive & ecommerce websites as well as many tradeshow collateral pieces, event banners, sales brochures & flyers, and stationery and business cards.

In addition to banners, posters and tent cards, we recently designed this backlit sign for their new coaching facility. The fabrication, municipal permits and zoning issues and installation were all handled by our good friends at Sign-a-rama which allowed us to provide a total solution to the client alleviating many of the headaches associated in getting this accomplished.


Site Launch: Great Deals Magazine

March 28th, 2013 by Ted Bailey

IFIblog_GDMOne of the downsides of direct mail is the cost per home to deliver it. Great Deals Magazine helps to mitigate that cost by offering co-op direct mail where all the advertisers share in the overall cost of the production and delivery. That said, Great Deals delivers to over 340,000 homes in Grand Rapids, Kalamazoo and Battle Creek and that translates into a substantial postage bill.

So when the post office started offering incentives to utilize QR tags (those funny square barcodes) that drove the recipient to a mobile friendly website, Great Deals decided it was time revamp their site.

Working with the owner, the Imagination Factory re-designed the older static site into a more search and mobile friendly CMS (content managed) site. Each of the USPS promotion rules are quite specific, so we also needed to create a site structure and several QR tags to perform everything from a simple click to call to more involved mobile ecommerce functions.

Visit Great Deals



The Imagination Factory • 15 Ionia Ave. SW, Suite 220 • Grand Rapids, MI 49503 • phone: 616.356.CLIK (2545) • fax: 616.356.2546 • email: Contact Us Online

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