The Imagination Factory

Site Launch: Andy Mast Greenhouses

September 19th, 2016 by Ted Bailey

Andy Mast Greenhouses grow a wide range of high-quality bulbs, spring plants, mums and poinsettias to help homeowners beautify their homes and gardens year-round. Not available directly to the consumer, the product of their tender loving care can be found in Kroger supermarkets throughout the United States.

That said, when thinking about developing their first online presence, they wanted to serve two distinct audiences – their retailers as well as the consumers – both with different reasons for visiting their site. The retailers want merchandising assistance while the end user can benefit from care and feeding information.

Andy Mast came to the Imagination Factory for a creative online way to meet the needs of both groups PLUS allow their staff to tell a climate-conscious planet their ‘green’ story. We designed an easily managed site w/ a searchable and categorized seasonal product catalog and blog categories of direct interest to both groups.


Site Launch: Cutting Horse Training Online

August 9th, 2016 by Ted Bailey

IFIblog_CHTO_smSimilar to a previous client, Simone & Duncan, owners of Cutting Horse Training Online (CHTO) out of Texas had built a successful online video education program that was functional but had outstripped the underlying design and technology of their current partners.

Having seen the transformation the Imagination Factory for the other client, they asked what was possible. CHTO had a few more things happening in their site, so once again we spent a lot of time investigating their specific needs, researching current technology they were using, and especially discussing the shortfalls of the current site – for both the owners and the users.

The result is a subscription-based, members-only, ecommerce, mobile-responsive site with hundreds of streaming videos & podcasts from multiple sources and by numerous training partners and grooming experts from around the world. Additionally, this site also needed to tie into third-parties InfusionSoft & Click Funnel for extensive email marketing campaigns, Dartfish for private video critiques, and SoundCloud for Podcast streaming. The site allows members to search and view streaming categorized videos on their desktop, tablet or even smartphone. In addition to basic ecommerce for books, DVDs and apparel, the site also needed to support an event calendar/ticketing system for clinics and workshops. Members may subscribe monthly, quarterly or annually to one of three different membership levels via several payment gateways to gain access to videos that are searchable by category, by training partner, by title.

This one raised the bar, yet again, on the built-in functions and capabilities that we’ve been asked to design into a site!

Mosey on over to the NEW CHTO site.


Site ReDesign: Kentwood Office Furniture

July 14th, 2016 by Ted Bailey

IFIblog_KWD3_smAlthough many of our website solutions are built to serve our clients well for many years, technology continues to march forward providing new options and marketing channels of which to take advantage. At a minimum, we suggest revisiting the site design every five years or less.

Kentwood Office Furniture is the Midwest’s specialist in high quality remanufactured, used, and new office furniture and is well aware of rapidly changing environments. As a result, Kentwood Office and the Imagination Factory takes a look every 2-3 years at the site and how best to leverage the new technology and aesthetics in their site.

For your own closer inspection, visit the NEW Kentwood Office site.


Site Launch: Haisma Design

July 11th, 2016 by Ted Bailey

IFIblog_HDC_smFor nearly two decades Haisma Design Co. has been creating stunning luxury homes, as well as, designing extraordinary living, commercial, and recreational spaces for our extremely satisfied clients.

Sadly, their website wasn’t doing them and their work justice. They went looking for a web & marketing company that ‘got them’ and worked as diligently to satisfy their clients as they did. They found the Imagination Factory.

Like IFI, their award-winning work can be seen across North America, from Key West to Minnesota, and across the state of Michigan. And now, your can see it too, right from your desktop, tablet or smartphone.

Come see their extraordinary solutions at Haisma


Site Launch: Facilities Resource Group

April 23rd, 2016 by Ted Bailey

IFIblog_FRG_smIf you’ve been following our site blogs over the past couple years, you may recognize this continuing story.

Michigan LED lighting manufacturer first came to us to revamp the site of one of their business units and then update some of their tradeshow collateral handouts. A bit later, the parent company’s expansion led them into a merger with another similar firm in Texas which, in turn, led to a substantial re-branding effort and a call for the Imagination Factory to handle the online re-branding efforts.

Now that much of the dust has settled on the re-branding, we come full circle, and we’re pleased to announce the launch the newly re-designed, mobile-responsive web presence for the parent, Facilities Resource Group, complete with interactive client location map and case study portfolio.

See their bright solutions at FRG


Site Launch: Green Wellness

February 27th, 2016 by Ted Bailey

IFIblog_GWL_smWelcome to Green Wellness, Grand Rapids’ home to holistic oils, tinctures, salves, lotions and supplements containing the highest grade of Cannabidiol (CBD), which comes from the NON-psychotropic cannabis plant known as Hemp.

Owners, Jim & Brandy, wanted to put a website to put their holistic products based within reach of people seeking healthier lifestyles and relief from symptoms of disease. They found many of the sites out there selling similar products were garish and appeared to cater to an entirely different audience than they intended.

For this startup business, the team at the Imagination Factory designed their logo, their business cards and their mobile-responsive ecommerce site.

Take a health look at Green Wellness


Site Launch: Horny’s Big Buck Blend

February 5th, 2016 by Ted Bailey

IFIblog_HBBB_smHorny’s Big Buck Blend is a specially formulated blend of all-natural, agricultural grade products and ingredients that is easy for hunters or sports persons to use. It is designed to provide outstanding supplemental nutrition to deer and elk, helping them grow healthier, bigger and heavier antlers.

The business had outgrown its previous site, so they had us develop a full ecommerce, mobile-responsive, content managed structure (CMS) where the public and potential resellers could buy his unique product.

Grow more bone with Horny’s


Site Launch: Trinitas Classical School

January 29th, 2016 by Ted Bailey

IFIblog_TCS_smTrinitas Classical School joins with parents to provide the very best in Christian classical education with an approach to education that is distinctive because it is multi-directional. It looks to the past and the present to prepare students for the future.

Trinitas needed an update web presence that would reflect their rich classical environment and yet take advantage of newer web and user technologies for the future. So they took a lesson from history. They looked back to the early days of the web and discovered the Imagination Factory had been there all along developing websites for clients of all sizes and types.

Trinitas put team IFI to work developing a mobile-responsive, content managed structure (CMS) with private student-specific content including newsletters, homework assignments, and event calendar.

Learn more at Trinitas Classical School


Site Launch: PersonalEYES Vision Care

January 22nd, 2016 by Ted Bailey

IFIblog_PEV_smThis Grand Rapids, Michigan Optometrist & Eyeglass Frame Showroom makes your vision and eye health are their top priority. Their deep experience, the latest technology, the most comprehensive range of products and personalized service combine to provide the very best in eye care.

When it became time to enhance the administrative back-end of their practice AND move out of their canned practice template, they came to the Imagination Factory whose similar deep web experience and understanding of integrating front-end websites with back-end system was important to making this a seamless and easy transition.

We were able to put them into a mobile-responsive, content managed structure (CMS) integrated to their new third-party appointment scheduler and customer management system. During initial testing, the staff AND a few select customers were already able to see how much easier the new site will be to manage and navigate.

Now, you can see them more clearly at PersonalEyes



The Imagination Factory • 15 Ionia Ave. SW, Suite 220 • Grand Rapids, MI 49503 • phone: 616.356.CLIK (2545) • fax: 616.356.2546 • email: Contact Us Online

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