The Imagination Factory

Site Launch: Learn to Groom Dogs

January 21st, 2015 by Ted Bailey

IFIblog_L2GD_smMelissa Verplank, owner of numerous pet-related businesses including Paragon Pet Grooming, Whiskers Pet Spa & Resort and Whiskers University, had built a successful online video education program that was functional but had outstripped the underlying design and technology of their current partners.

The key people at came to the Imagination Factory to see what was possible. We spent a lot of time investigating the old site, researching current technology, making educated guesses as to future tech, and especially discussing the shortfalls of the current site – for both the owners and the users.

The result is a subscription-based, members-only, ecommerce, mobile-responsive site with hundreds of streaming videos from multiple sources and by numerous training partners and grooming experts from around the world. The site allows members to search and view streaming categorized videos on their desktop, tablet or even smartphone. Members may subscribe monthly, quarterly or annually via several payment gateways to gain access to videos that are searchable by category, by training partner, by title, by technique, by tool, and by breed.

One of the more sophisticated orders by function and by security needs that we’ve been asked to design!

You may visit L2GD’s new site and see it in action.

The Imagination Factory • 15 Ionia Ave. SW, Suite 220 • Grand Rapids, MI 49503 • phone: 616.356.CLIK (2545) • fax: 616.356.2546 • email: Contact Us Online

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