The Imagination Factory

Site Launch: Wheeler Business Machines

October 30th, 2015 by Ted Bailey

IFIblog_WBM_smFollowing Google’s ‘mobilegeddon’ updates, Wheeler Business Machines, began noticing a fall-off of site traffic and phone calls, despite their continuous SEO efforts.

The site was large, with a lot of good product content, but it was also quite old – predating tablets and smartphones, so it was still an HTML-based site, not mobile responsive with no real ecommerce function.

The Imagination factory re-designed the site into a CMS-based structure and gave them a much easier e-commerce setup which was not only mobile responsive, but easier to search optimize AND manage the site content. Client is much more productive at managing the site, the site is regaining its search ‘juice’, calls AND orders are flowing at a higher rate.

Visit Wheeler Business Machines


Site Launch: Kentwood Office Furniture

June 2nd, 2013 by Ted Bailey

Kentwood OfficeKentwood Office Furniture is the Midwest’s premier specialist in high quality remanufactured, used, and new office furniture. Since 1976, they have been passionate about providing the best selection of affordable, well designed, furniture solutions with an emphasis on outstanding customer service. No longer just in ‘Kentwood’ they have locations in Traverse City, Jackson, Lansing, Detroit, Indianapolis, and Chicago.

Their last site was built before the advent of mobile tablets and the proliferation of smartphones, so they asked the Imagination Factory to make it mobile ready, revamp the ecommerce section to make it easier for online customers to browse online, request quotes and convert those quotes to orders.

Visit Kentwood Office


Site Launch: West Michigan Glass Block

December 21st, 2012 by Ted Bailey

IFIblog_wmgb2West Michigan Glass Block (WMGB) is so much more than just a glass block supplier. Unfortunately, their old website didn’t really give that impresssion. In addition to glass blocks, by offering basement egress systems, replacement entry and storm doors and windows, blown-in insulation, repointing and foundation repair, siding and gutters and outdoor decks, WMGB is really your Home Improvement Station.

The Imagination Factory was selected to help WMGB re-focus their overall cyber story, enhance their ecommerce functions (while making it easier for them to manage), and provide them a vehicle to showcase their services and quality projects – all in a mobile compliant structure.

Visit WMGB


Site Launch: Hyperion

November 2nd, 2012 by Ted Bailey

Hyperion EAFor Hyperion, Amazon has been a great ecommerce vehicle for their mobile device batteries and chargers, but they do have their fingers in the profit margin. So when they decide they wanted a store of their own, they came to us.

We were able to extract the data and images, put them into a CMS (content managed structure), made the site mobile-friendly, optimized it fore search engine, and integrated an ecommerce tool they could manage themselves.

Visit Hyperion


Spring Cleaning & The Shoemaker’s Barefoot Child

April 25th, 2012 by Keldrick Brown

In the world of design and development, a small, agile team can often be an easily undervalued asset. A small, close-knit group can offer the ability to quickly respond to change in a way that large organizations lurch and fumble through, without unnecessary distortion added by chains of sales people, project managers, design leads, and so on.

I find that it keeps the daily routine interesting. While I get to wear a lot of hats (wireframing and planning, design, client tech support, ux design, front end development, client tech support, content tailoring, did I mention tech support already?),  I also get the benefit of working with other talented professionals who both accent my own strengths and cover my weak points, without the overhead of a massive business behemoth to weigh down the process, or the uncertainty of freelancers and outsourcing. This allows us to provide a great set of services without having to bludgeon our clientele with large-agency sized bills. Clearly it has worked well, as we have been at it for quite some time now.

It was all sunshine and rainbows until we realized that we had all been so busy making great sites for our clients that our own site was running around barefoot… and for significantly longer than any of us would like to publicly admit.

As such, we have dedicated ourselves to actually giving this site a facelift. Preferably before the Mayan calendar runs out…

Let’s see where this goes.

 


SSL… PGP… M.O.U.S.E

May 4th, 2008 by Ted Bailey

C’mon fellow mouseketeers… we, like dear Annette and Cubby of years gone by, are no longer virgins (well, web virgins anyway)! Grab that Chastity belt! Katie, bar the door! Lock up your sons and daughters. Raise the drawbridge! Fill the moat! Stock it w/ pirhana if necessary! Its time we talk about data protection! (eeek!). Where does that data go? Where is it stored? How does it get there? Who’s doing what with it?

Data Protection? Yup! It’s one of the major stumbling blocks to e-commerce. If, as a visitor, you don’t feel that your information is safe and/or secure, then you won’t use the web (and provide your credit card) to buy “stuff”… our “stuff” (or our clients’ “stuff”)! Many of us think that (as illustrated by the young lady to the left) if the server is secure… if it has a good firewall, then the data stored there is safe. And while no system is 100% “secure”, this is generally a valid thought process. However, many companies doing e-commerce are NOT doing it on their own servers but are hosting their sites on third-party servers (like IFI). This is especially true of small to medium sized companies on the net. While many hosts (like IFI) do maintain a high level of server security for their clients, much of the e-commerce data is NOT actually stored on the host server! It arrives at the website from your browser, is manipulated in some fashion by the clients’ application and then is RE-transmitted to the client in a form more compatible to their process. Read the rest of this entry »



The Imagination Factory • 15 Ionia Ave. SW, Suite 220 • Grand Rapids, MI 49503 • phone: 616.356.CLIK (2545) • fax: 616.356.2546 • email: Contact Us Online

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