The Imagination Factory

Site Launch: Cutting Horse Training Online

August 9th, 2016 by Ted Bailey

IFIblog_CHTO_smSimilar to a previous client, Simone & Duncan, owners of Cutting Horse Training Online (CHTO) out of Texas had built a successful online video education program that was functional but had outstripped the underlying design and technology of their current partners.

Having seen the transformation the Imagination Factory for the other client, they asked what was possible. CHTO had a few more things happening in their site, so once again we spent a lot of time investigating their specific needs, researching current technology they were using, and especially discussing the shortfalls of the current site – for both the owners and the users.

The result is a subscription-based, members-only, ecommerce, mobile-responsive site with hundreds of streaming videos & podcasts from multiple sources and by numerous training partners and grooming experts from around the world. Additionally, this site also needed to tie into third-parties InfusionSoft & Click Funnel for extensive email marketing campaigns, Dartfish for private video critiques, and SoundCloud for Podcast streaming. The site allows members to search and view streaming categorized videos on their desktop, tablet or even smartphone. In addition to basic ecommerce for books, DVDs and apparel, the site also needed to support an event calendar/ticketing system for clinics and workshops. Members may subscribe monthly, quarterly or annually to one of three different membership levels via several payment gateways to gain access to videos that are searchable by category, by training partner, by title.

This one raised the bar, yet again, on the built-in functions and capabilities that we’ve been asked to design into a site!

Mosey on over to the NEW CHTO site.



The Imagination Factory • 15 Ionia Ave. SW, Suite 220 • Grand Rapids, MI 49503 • phone: 616.356.CLIK (2545) • fax: 616.356.2546 • email: Contact Us Online

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