Looking to further distinguish themselves in Chicago’s very competitive market, existing client Kentwood Office Furniture, asked the Imagination Factory to spawn a similar, but different, site for the Chicago market.
It needed to continue the main Kentwood branding, but needed to establish its own unique presence in both that geographic market but in search as well.
And because it was splintering off the main site, it needed to do as little as possible to mess with the existing search positioning garnered over the years. With new great design and judcious use of 301 redirects, we were able to do just that.
Learn more at Kentwood Office Chicago