The Imagination Factory

Site Launch: Trinitas Classical School

January 29th, 2016 by Ted Bailey

IFIblog_TCS_smTrinitas Classical School joins with parents to provide the very best in Christian classical education with an approach to education that is distinctive because it is multi-directional. It looks to the past and the present to prepare students for the future.

Trinitas needed an update web presence that would reflect their rich classical environment and yet take advantage of newer web and user technologies for the future. So they took a lesson from history. They looked back to the early days of the web and discovered the Imagination Factory had been there all along developing websites for clients of all sizes and types.

Trinitas put team IFI to work developing a mobile-responsive, content managed structure (CMS) with private student-specific content including newsletters, homework assignments, and event calendar.

Learn more at Trinitas Classical School


Site Launch: PersonalEYES Vision Care

January 22nd, 2016 by Ted Bailey

IFIblog_PEV_smThis Grand Rapids, Michigan Optometrist & Eyeglass Frame Showroom makes your vision and eye health are their top priority. Their deep experience, the latest technology, the most comprehensive range of products and personalized service combine to provide the very best in eye care.

When it became time to enhance the administrative back-end of their practice AND move out of their canned practice template, they came to the Imagination Factory whose similar deep web experience and understanding of integrating front-end websites with back-end system was important to making this a seamless and easy transition.

We were able to put them into a mobile-responsive, content managed structure (CMS) integrated to their new third-party appointment scheduler and customer management system. During initial testing, the staff AND a few select customers were already able to see how much easier the new site will be to manage and navigate.

Now, you can see them more clearly at PersonalEyes


Branding: Revolux

December 22nd, 2015 by Ted Bailey

IFIblog_RVLX_smParent company, Facilities Resource Group, came to the Imagination Factory in 2014 to design a new site and later tradeshow collateral for one of their business units, Lux-Evo, a Michigan-based LED Lighting company that routinely delivers energy savings on projects of any scale across the U.S.

As a result of their expansion plans, they had merged with another similar firm in Texas, Etex. The result was a new business entity called ‘Revolux’. Over the years, Etex had acquired numerous domain names at several registrars which were pointing to an existing web presence hosted at HubSpot. However, with an announcement imminent this site needed to be quickly but substantially tweaked to reflect the new brand (logo, locations, services) along with pages for (and navigation to) specific services relocated to the other business unit sites and get the domains all cleaned up.

Team IFI was able to go in and seamlessly help behind the scenes with this client’s public-facing online presence and their re-branding efforts. Who do you know that needs a design team that’s more than just a design team?

Visit Revolux


Branding: Premier Exteriors

December 14th, 2015 by Ted Bailey

Premier_BrochureEarlier this year the team at the Imagination Factory had designed and launched a mobile-responsive site for Premier Roofing and Exteriors. It was now time for this family-owned West Michigan roofing company to get a revamped brochure for use at tradeshows and as handouts that tied into their online marketing efforts.

Because the Imagination Factory spends a lot of time with its clients learning about their business, their unique selling points and amassing image assets to tell their story online, it allows us to be very productive in developing and re-purposing that information into other forms of media like the four-page printed piece to the left.

The Imagination Factory has been developing printed marketing materials for its clients since 1985. Give us a call if you need something similar.


Site Launch: One Breath For All

November 20th, 2015 by Ted Bailey

IFIblog_1B4A_smThe owners of the private practice, One Breath For All, since 2009 were now ready to expand their marketing efforts and wanted an online method to promote their energy work as well as allow people to register for their spiritual workshops, classes and retreats.

Because they also work with businesses to organize company events and retreats, they began asking their clients about their websites. More than several referred them to the team at Imagination Factory.

We were able to put them into a mobile-responsive, content managed structure (CMS) with an ecommerce component allowing them to ‘sell’ reservations from the site to their events, workshops and retreats. Their events not only are found in their site, but are also automagically published to a third-party event system giving their events even more exposure.

Visit them at One Breath For All


Site Launch: Wheeler Business Machines

October 30th, 2015 by Ted Bailey

IFIblog_WBM_smFollowing Google’s ‘mobilegeddon’ updates, Wheeler Business Machines, began noticing a fall-off of site traffic and phone calls, despite their continuous SEO efforts.

The site was large, with a lot of good product content, but it was also quite old – predating tablets and smartphones, so it was still an HTML-based site, not mobile responsive with no real ecommerce function.

The Imagination factory re-designed the site into a CMS-based structure and gave them a much easier e-commerce setup which was not only mobile responsive, but easier to search optimize AND manage the site content. Client is much more productive at managing the site, the site is regaining its search ‘juice’, calls AND orders are flowing at a higher rate.

Visit Wheeler Business Machines


Site Launch: DBM Strength Training

October 25th, 2015 by Ted Bailey

IFIblog_DBM_smStrength Trainer, Debbie Martilotta, was looking to separate herself from the pack of exercise clubs out there.

She came to the Imagination Factory to help her build her online identity and tell her story online. As with all our site designs, her site is desktop, tablet and mobile responsive.

Learn more at DBM Strength Training


Tradeshows: AIFI Banners

October 15th, 2015 by Ted Bailey

AIFI_bannerLong-time client, American International Foods, called on the Imagination Factory recently to develop some tradeshow collateral in the form of new handouts and booth banners.

Having previously designed their logo, brochures, and web presence, we were able to quickly work up new branding materials including booth handouts and this 6′ banner in time for the show.


Tradeshows: Tommy’s Tattoo Convention

September 29th, 2015 by Ted Bailey

CTMAX_TommysSo… how does a maxillofacial surgeon (CTMAX) and a tattoo convention (Tommy’s) cross paths? Well, when the surgeon expands his practice to include non-invasive aesthetic enhancement and buys specialized picosecond laser equipment to address age spots and fine lines, but can also quickly, safely and painlessly remove all colors of tattoos… he finds himself taking a booth at one of the larger tattoo conventions in Connecticut.

Naturally, our client then turned to the Imagination Factory to whip up branding materials including banners, posters, brochures, business cards and unique promotional items including erasers, temporary tattoos, and laser-etched bottle openers.

Working backward from the tradeshow date, the imagination Factory not only designed/prepared all the artwork required, but sourced the items, and ensured their delivery to the client in advance of the show, allowing the client to relax and focus on their business. How can we assist you?



The Imagination Factory • 15 Ionia Ave. SW, Suite 220 • Grand Rapids, MI 49503 • phone: 616.356.CLIK (2545) • fax: 616.356.2546 • email: Contact Us Online

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