The Imagination Factory

Marketing: Keeping the USPS Busy

June 20th, 2016 by Ted Bailey

IFIblog_FMB_PCsAnother of our long-time web clients in a different part of the country, has over the years, been very successful with an old school method of marketing. Florida has different plumbing and backflow requirements than many of the other US States. Many of the properties that they service have owners that reside in other states.

While email marketing might be quicker, they’re more easily missed and are harder to pin to your cork board or refrigerator than a 4-color printed postcard. We designed these four postcards, one for each primary service Flamingo Plumbing and Backflow offers – general plumbing, drain & sewer cleaning, grease trap cleaning & lift station / backflow service.

Approximately each quarter, we have up to 40,000 postcards printed, address-merged, pre-sorted and drop shipped to our client for sending out.


Branding: Athletic Mentors

May 11th, 2016 by Ted Bailey

AMM_SIGNAs you may have noticed, many of these blogs are a mix of new client projects and those from long-time clients that trust us with numerous opportunities to assist them with their continuing marketing needs as they grow.

One such client is Athletic Mentors, for whom we’ve designed & developed their brand logo, several concurrent mobile responsive & ecommerce websites as well as many tradeshow collateral pieces, event banners, sales brochures & flyers, and stationery and business cards.

In addition to banners, posters and tent cards, we recently designed this backlit sign for their new coaching facility. The fabrication, municipal permits and zoning issues and installation were all handled by our good friends at Sign-a-rama which allowed us to provide a total solution to the client alleviating many of the headaches associated in getting this accomplished.


Site Launch: Facilities Resource Group

April 23rd, 2016 by Ted Bailey

IFIblog_FRG_smIf you’ve been following our site blogs over the past couple years, you may recognize this continuing story.

Michigan LED lighting manufacturer first came to us to revamp the site of one of their business units and then update some of their tradeshow collateral handouts. A bit later, the parent company’s expansion led them into a merger with another similar firm in Texas which, in turn, led to a substantial re-branding effort and a call for the Imagination Factory to handle the online re-branding efforts.

Now that much of the dust has settled on the re-branding, we come full circle, and we’re pleased to announce the launch the newly re-designed, mobile-responsive web presence for the parent, Facilities Resource Group, complete with interactive client location map and case study portfolio.

See their bright solutions at FRG


Site Launch: Green Wellness

February 27th, 2016 by Ted Bailey

IFIblog_GWL_smWelcome to Green Wellness, Grand Rapids’ home to holistic oils, tinctures, salves, lotions and supplements containing the highest grade of Cannabidiol (CBD), which comes from the NON-psychotropic cannabis plant known as Hemp.

Owners, Jim & Brandy, wanted to put a website to put their holistic products based within reach of people seeking healthier lifestyles and relief from symptoms of disease. They found many of the sites out there selling similar products were garish and appeared to cater to an entirely different audience than they intended.

For this startup business, the team at the Imagination Factory designed their logo, their business cards and their mobile-responsive ecommerce site.

Take a health look at Green Wellness


Site Launch: PersonalEYES Vision Care

January 22nd, 2016 by Ted Bailey

IFIblog_PEV_smThis Grand Rapids, Michigan Optometrist & Eyeglass Frame Showroom makes your vision and eye health are their top priority. Their deep experience, the latest technology, the most comprehensive range of products and personalized service combine to provide the very best in eye care.

When it became time to enhance the administrative back-end of their practice AND move out of their canned practice template, they came to the Imagination Factory whose similar deep web experience and understanding of integrating front-end websites with back-end system was important to making this a seamless and easy transition.

We were able to put them into a mobile-responsive, content managed structure (CMS) integrated to their new third-party appointment scheduler and customer management system. During initial testing, the staff AND a few select customers were already able to see how much easier the new site will be to manage and navigate.

Now, you can see them more clearly at PersonalEyes


Branding: Revolux

December 22nd, 2015 by Ted Bailey

IFIblog_RVLX_smParent company, Facilities Resource Group, came to the Imagination Factory in 2014 to design a new site and later tradeshow collateral for one of their business units, Lux-Evo, a Michigan-based LED Lighting company that routinely delivers energy savings on projects of any scale across the U.S.

As a result of their expansion plans, they had merged with another similar firm in Texas, Etex. The result was a new business entity called ‘Revolux’. Over the years, Etex had acquired numerous domain names at several registrars which were pointing to an existing web presence hosted at HubSpot. However, with an announcement imminent this site needed to be quickly but substantially tweaked to reflect the new brand (logo, locations, services) along with pages for (and navigation to) specific services relocated to the other business unit sites and get the domains all cleaned up.

Team IFI was able to go in and seamlessly help behind the scenes with this client’s public-facing online presence and their re-branding efforts. Who do you know that needs a design team that’s more than just a design team?

Visit Revolux


Site Launch: One Breath For All

November 20th, 2015 by Ted Bailey

IFIblog_1B4A_smThe owners of the private practice, One Breath For All, since 2009 were now ready to expand their marketing efforts and wanted an online method to promote their energy work as well as allow people to register for their spiritual workshops, classes and retreats.

Because they also work with businesses to organize company events and retreats, they began asking their clients about their websites. More than several referred them to the team at Imagination Factory.

We were able to put them into a mobile-responsive, content managed structure (CMS) with an ecommerce component allowing them to ‘sell’ reservations from the site to their events, workshops and retreats. Their events not only are found in their site, but are also automagically published to a third-party event system giving their events even more exposure.

Visit them at One Breath For All


Site Launch: Wheeler Business Machines

October 30th, 2015 by Ted Bailey

IFIblog_WBM_smFollowing Google’s ‘mobilegeddon’ updates, Wheeler Business Machines, began noticing a fall-off of site traffic and phone calls, despite their continuous SEO efforts.

The site was large, with a lot of good product content, but it was also quite old – predating tablets and smartphones, so it was still an HTML-based site, not mobile responsive with no real ecommerce function.

The Imagination factory re-designed the site into a CMS-based structure and gave them a much easier e-commerce setup which was not only mobile responsive, but easier to search optimize AND manage the site content. Client is much more productive at managing the site, the site is regaining its search ‘juice’, calls AND orders are flowing at a higher rate.

Visit Wheeler Business Machines



The Imagination Factory • 15 Ionia Ave. SW, Suite 220 • Grand Rapids, MI 49503 • phone: 616.356.CLIK (2545) • fax: 616.356.2546 • email: Contact Us Online

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